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Marvel cinematic universe

The influence "worldbuilding" in Marvel Cinematic Universe shall not be underestimated, given the multidimensional worldviews are presented through different mediums and even shared by different entreprises, including the LEGO Marvel videogame franchise shown.

Marvel Cinematic universe's has been considered as a successful multimedia shared universe. Other than inspiring other film and television series with character adaptation rights to create similar shared universes, MCU allows other media to share the universe built, including Disney, Video games etc. Following are some illustrations regarding the narratives of MCU.

Questions: 

  1. How would you comment on the Marvel's worldbuilding techniques? Regarding the bought up of Disney, do you think this is a smart move not only for Disney, for Marvel as well, given Disney's position in business and culture? 

  2. Is there any changes after the universe is shared by Disney, given the presuming "innocent" feature of Disney might not work well with the violence as depicted in Marvel comics? If so, which side would be the dominant?

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