disney and marvel
Since Disney bought Marvel in year 2009, it has been the seventh year. In a Fortune's article published in 2015, it was described this decision regarded as smarter than ever. The initial deal made in 2009 worth $4 billion.
"As of mid-way through 2015, Disney had generated box-office revenue of more than $8 billion from Marvel-related movies and TV shows, according to one estimate. That doesn’t include merchandise or other revenues related to the franchise. One analyst said that by the time it was finished with The Avengers, Iron Man 3 and the Captain America and Thor sequels, Disney probably paid for the acquisition of the entire company."
Other than that, Disney has produced games and even established the first Iron Man Experience in Hong Kong Disneyland, presumably open in 2016.
Disney Marvel Tsum Tsum Trailer
Questions:
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It was once remarked "The one thing that Disney was lacking was a big footprint in boys' merchandising. They had girls with the Disney Princesses, so this gave them the other half." How would you comment on this comment? Based on the given gender assumption and of the merchandise goods?
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In Marvel Vs. Disney: A Corporate Purchase unites distinctly different takes on American Life, it consideered the coproation of Marvel and Disney "weds two of the dominant sets of myths that inform modern America...America is a factory of mass-produced myths, and now the means of production is being consolidated". What is your opinion on the myth-making role of the companies? How would you evaluate upon their power in related to modern America? How does Adorno and Horkheimer's idea of Culture Industry relate to this situation?